“The global pandemic forced people to embrace new ways of getting information in 2020, and brands that excelled earned attention by reimagining learning. And more importantly, they did so not by lecturing audiences, but by building edutainment experiences that didn't feel like a chore.”

Edutainment 1.0: In 1952 the FCC set aside 242 television frequencies for non-commercial educational purposes. Public broadcasting, an emerging counter-culture influence and aesthetics, and an idyllic 'neighborhood' ethos led to the first wave of Edutainment.

8 Trends in Edutainment: 

Teachers are the new DJs:  We see a strong parallel emerging. The skills, tribes, and culture DJs brought to the table in the music & entertainment world match closely with new forms of learning, particularly those powered by the internet.  The new breed of teachers are to education what DJs were to music. They are... Less likely to h... See more

UGE (User-Generated Edutainment):  UGE does look like UGC on the surface, but the best work in this area has something different going on: an increased focus on Pedagogy. Although some UGE creators may not see themselves as students of the science of learning, the proliferation of access to learning about learning means UGE is on the rise.&nbs... See more

Tackling Wicked Problems - As organizations look to activism to help solve the world’s “wicked problems” and foster audience loyalty, they’ll need Edutainment initiatives that focus on Science, Social Issues, or Sustainability. Edutainment alone can’t solve these problems. But brands and organizations can break down these topics in simple and ... See more

Cultural Institutions Reimagined - Many museums and other cultural institutions have had a rough ride of late. Although their curators and patrons may disagree, so many of them are great examples of Edutainment. What’s more, they’re incredibly well placed to capitialize on Edutainment 3.0. To achieve this two-pronged mission, museums are ... See more

Business Get in the Groove -  This one is focused on what happens inside an organization - i.e. the learning, training, and development of their employees.  It may not always be as sexy as positioning your brand as a neo educator, but businesses of shapes and sizes have enormous opportunities to utilize Edutainment 3.0 - and with real ROI... See more

Edutainment 3.0 is rooted in experiences and relationships.  It enables Liquid Learning - the principles and pedagogy of skill and knowledge building, in forms enabled by digital, networked communities, and composable media. * Content poured into digitally-enabled containers. * Immersive technology democratized. * Creation and remixing goes pe... See more