The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

That myth, that misunderstanding, I call the E-Myth, the myth of the entrepreneur. And it finds its roots in this country in a romantic belief that small businesses are started by entrepreneurs, when, in fact, most are not.

What you do in your model is not nearly as important as doing what you do the same way, each and every time.

It makes appointments. To do what? To deliver the Needs Analysis Presentation.

to make a choice. Not after they’ve done the work, but before. “And we do that by making sure they understand the idea behind the work they’re being asked to do.

“Simply put, your job is to prepare yourself and your business for growth. “To educate yourself sufficiently so that, as your business grows, the business’s foundation and structure can carry the additional weight. “And as awesome a responsibility as that may seem to you, you have no other choice—if your business is to thrive, that is. “It’s up to

It’s not that we’re indecisive or unreliable; it’s that each and every one of us is a whole set of different personalities, each with his own interests and way of doing things.

He was running the business for him, not for me. And by doing so, he was depriving me of the experience

The true product of a business is the business itself.

you’re doing everything differently each time you do it, if everyone in your company is doing it by their own discretion, their own choice, rather than creating order, you’re creating chaos.