The Disappearing Bank

Even category-defining influencers face these hurdles. Many lack access to credit, loans, and a business bank account. Some float five-figure sums for production costs on PayPal. Others are unable to prove income requirements to secure a lease. What’s more, the metrics that define a sustainable digital business – subscription growth, audience engag... See more

Once financial services were digital, they no longer needed to exist as discrete products; they could become embedded in software that consumers and businesses use all day long, and with which they have a durable and data-rich relationship. We are early in that process, and it requires imagination to see where it ends. For a while, it’s just going ... See more

Embedded financial products open up entirely new revenue streams to productivity software companies that were previously only accessible by financial institutions. Fintech APIs (like payments from Stripe) allow companies to monetize not with expensive subscriptions but through financial instruments that were previously the purview of banks.

You shouldn’t need to have the same bank as another person to transact with them. Banks haven’t adapted to a world where two people with different primary banks might want to share money for a short project, an investing group or a summer sublet.