In figure I-1 the cookie ingredients are the input, the recipe is the set of rules, and the delicious cookies are the output.

One important feature of a digital mindset is to understand that the keys to working successfully with machines are not the same as the skills needed to work successfully with humans.

A digital mindset, then, is the set of approaches we use to make sense of, and make use of, data and technology.

In both ways, ambiguity captures people’s attention and focuses it exactly where digitally minded strategic communicators want them to: on them.

so that you understand what the digital technologies that are reshaping our work and our world actually do behind the slick facades presented by their user interfaces.

If you speak to Siri or are driving a car that lets you know when you are drifting out of lane, you are using AI.

Thus, managing presence and building social lubrication is about making sure that you are making yourself more or less noticeable to others depending on the nature of your relationship and learning about them in ways that can help you to ask the right questions and get the information that you need.

You will feel better equipped for such exchanges when you have gained personal insight about your coworkers by watching them communicate on internal digital collaboration tools.15

to demonstrate how statistical analyses can inform product decisions and how statistical skills allow confidence in those decisions. Learning 30 percent of statistical analysis and reasoning skills will help you make smarter and better decisions.