The Diary of a CEO: The 33 Laws of Business and Life

In the context of the Goldilocks effect, by presenting two ‘extreme’ options next to the option you’re hoping to sell, you can make the middle option appear more attractive or reasonable.

So, if you want to break old habits and make new ones, forget all the complicated tips, tricks and hacks, and focus on the basics – you’ll succeed if you feel good, if you’re not over-stressed and if you’ve had a good night’s sleep.

Don’t let these myths deceive you - true innovation is nearly always born from the sweat and determination of persistent individuals and great teams bound together by the right culture and philosophy, not from eureka moments, accidental fortune or intentional genius.

be confronted head on with new first-party evidence. This is how you change even the most stubborn beliefs. This is how I went from being deeply religious to agnostic in the space of 12 months, from low confidence to self-believing in my transition from childhood to adulthood, and from being a terrified public speaker to having unshakeable confiden

We’ve all seen the throwback imagery of a small group of people huddled around computers in a shed, basement or apartment, building what would go on to be the next big, billion-dollar company. They always seem to look really tired and a little malnourished but incredibly focused. Facebook, Amazon, Microsoft, Google, Apple started this way, to name

Ask questions of your actions, and your actions will answer.

Businesses and brands take note: customers will judge their entire experience on just two moments – the best (or worst) part, and the end.

Taking no risks will be your biggest risk. You have to risk failure to succeed. You have to risk heartbreak to love. You have to risk criticism for the applause. You have to risk the ordinary to achieve the extraordinary.

You’ll be known for the most absurd things you do. Those absurd things will do the job of saying everything about you, and you won’t have to say anything at all. Absurdity is more effective and more fun, but it’s not for the faint-hearted: it’s for the risk taker, the idiot and the genius.