The Diary of a CEO: The 33 Laws of Business and Life

You don’t become a master because you’re able to retain knowledge. You become a master when you’re able to release it.

‘The only way you go forward, is because you can’t go back,’ he explained.

Therefore, failure is power, and if you want to increase your chances of success, you must increase your failure rate.

Just a question? No, political magic backed by science. Why? Questions, unlike statements, elicit an active response – they make people think. That’s why researchers at Ohio State University have found that when the facts are clearly on your side, questions become extremely more effective than simply making a statement.

Cognitive dissonance describes the mental discomfort you experience when the best you – the person you really want to be – doesn’t match up with the person you currently are. Let’s say you aspire to be an expert in Tai Chi and a friend asks whether you practise Tai Chi daily. Answering no would create cognitive dissonance because it would highlight

Have you ever noticed that when you focus too much on stopping something, you ultimately end up rebounding and do it more?

Indifference - when people don’t love you or hate you - is the least profitable outcome for a marketer.

What we believe about ourselves creates our thoughts and feelings, our thoughts and feelings determine our actions, and our actions create our evidence. To create new evidence you must change your actions.

it - is the centre point of our influence.