What we believe about ourselves creates our thoughts and feelings, our thoughts and feelings determine our actions, and our actions create our evidence. To create new evidence you must change your actions.

Being selective about how you spend your time, and who you spend your time with, is the greatest sign of self-respect.

are the greatest barrier between who we are and who we could be.

because it distracts from Plan A.’

THE LAW: YOU MUST OUT-FAIL THE COMPETITION

To get her to click, to get her to buy. Whatever that message is, it’s exactly what you need to say to all your customers, because if you can get Jenny, on the side of the road, in that situation, you’ll get everyone else.

SETTING CLEAR AND ACTIONABLE GOALS It’s important for leaders to lay out objectives clearly, so team members know exactly what they need to accomplish. The goal should be broken down into smaller, interim milestones, with a focus on early wins to build momentum. Progress should be tracked to ensure small wins don’t go unnoticed. In my companies we

‘Will I eat vegetables today?’ Astonishingly, researchers found that turning a statement into a question could influence a person’s behaviour for up to six months. The question/behaviour effect is even more powerful with questions that can only be answered with either yes or no.

‘If you question a person about performing a future behavior, the likelihood of that behavior happening will change.’