The death of Ideals

#1: ON SURREALISM

Why does lunacy and irreverence feel so resonant right now? One of the principles of surrealism is an expression of the absurd in order to question power and I’ve similarly noticed Gen Z quietly raging against the madness of the world with content that is surreal, weird and oft-uncomfortable.

It makes sense that norms are shifting in this direction as Gen Z’s influence spreads. Raised on social media, with access to once illicit bad-taste touchstones like Rocky Horror just a click away, they’ve largely replaced IRL subcultures with a constellation of aesthetics—cottagecore, dark academia, Y2K—to be performed, then discarded or demoted t... See more

In some corners of the Internet there’s a fascination with traditionalism, and criticism of the ways the openness and optionality of modernity have left people feeling lost. I’ve always felt like, look, I could never be a traditionalist, because I don’t want to give birth to five kids without anesthesia and spend half of my day cleaning up around t... See more

K-HOLE and Box1824 captured the new landscape in their breakthrough 2014 report “Youth Mode.” They described an era of “mass indie” where the search for meaning is premised on differentiation and uniqueness, and proposed a solution in “Normcore.” Humorously, nearly everyone mistook Normcore for being about bland fashion choices rather than the grea... See more