The creator economy

I think the defining economic reality of the modern platform media world is that all the platforms realized that an infinite supply of teenage creators are cheaper to deal with than media companies or groups of media individuals or powerful creators. And I’m curious for your read on the number of YouTubers that you see retiring or taking a step bac... See more

There is so much mystique around the creative life. It’s fetishized and coveted and seen as mysterious even by the people who inhabit it. We have a cultural script that says: There’s too much consumption, not enough creation! If you want to be a [tasteful/interesting/admirable/happy] person, you should make more things. But then also: Social media ... See more

I really hate the term content creator. It’s such a corporate way of describing artists, writers, intellectuals, and other creatives who ultimately just want to create work they’re proud of.

Part of the problem is that the big social networks are not content platforms supported by advertising. They are better understood as advertising platforms supp... See more