‘The Creative Process Is Fabulously Unpredictable. A Great Idea Cannot Be Predicted’

“I think people think of design as how something looks. But that’s a superficial definition—it’s how something works,” says Airbnb co-founder Brian Chesky, who says he called Ive as soon as he saw his resignation announcement from Apple and asked to be one of LoveFrom’s first clients. Chesky, who studied at the Rhode Island School of Design, adds, ... See more

“I don’t know anything about business,” Ive demurs, but he abhors the current fascination with disruption. “I’m not interested in breaking things,” he says. “We have made a virtue out of destroying everything of value,” he says. “It’s associated with being successful and selling a company for money. But it’s too easy—in three weeks we could break e... See more