The Content Code: Six essential strategies to ignite your content, your marketing, and your business

Activate employees:

“Connecting content, people, and conferences.” – Lee Odden, CEO of TopRank Marketing A key strategy for converting weak social media links to strong connections for me is attending conferences. I try to get involved as deeply as I can in conferences I attend, even creating unique content for and about these events. I want to create a positive, inte

Audience development is part and parcel of content marketing, and it’s simply not enough to put 1 percent of your effort there. You must create content with your audience and action in mind.

There’s a very good reason bloggers keep a tweet counter open at the top of their sites.

Use Facebook as a distribution channel.

The study proposed distinct marketing strategies aimed at all four user groups with the purpose of moving fans “up the escalator” from one segment to the next. The model emphasizes the importance of satisfying the different needs…

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tend to follow the numbers, especially if the decision is low-risk. We normally don’t cross-reference information or check sources. We look for the biggest number and believe in its authority.

Promote your content “As seen on …”: Have you been quoted or featured on a well-known blog, newspaper, or television show? Don’t keep it a secret. Many content creators use “As seen on …” testimonies to display where they have appeared, powerful social proof.

Take advantage of friends and family: