The Content Code: Six essential strategies to ignite your content, your marketing, and your business

Brands with high advocate populations generate up to 264% more earned media impressions per campaign than brands with fewer advocates.

Social proof is so powerful that after repeated exposures, people even begin to internalize an acceptance of the belief as truth because so many others must be correct.

4. Link to content on other social media profiles.

There is another aspect to achieving this final stage of fandom ……

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Friends help friends:

The key is to figure out in which world or subculture your version of ‘it’ is valued, and ply your trade there. Find the place where who you are and how you communicate and comport yourself represents something approaching the ideal for that subculture. That’s the place where your own version of the It Factor will take you from competent to a heroi

In a study on sports fan loyalty,11 researchers found four stages of “fan-hood:” 1) non-fans; 2) light fans; 3) medium users; and 4) heavy users. Heavy users (the Alpha fans) contribute 80 percent of the revenue to a sports team through ticket sales and merchandise purchases but make up 20 percent or less of the total fan base.

The real power only comes to those who can create content that connects, engages, and moves through the network through social sharing.

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