The Cluetrain Manifesto (10th Anniversary Edition)

Once upon a time, the Internet was predicated on user-generated content. The hope was that ordinary people would take advantage of the Web’s low barrier for publishing to post great things, motivated simply by the joy of open communication. But then ad sales came into play.

That business model is still what most of the Internet relies on today. Rev... See more

(My 93-year-old mother has kept her subscription to the Washington Post strictly because she loves the crossword puzzles. I have shown her websites teeming with crossword puzzles, but she remains unmoved. My mother wants her bundle, and belongs to the last generation to do so.) Information sought a less grandiose, less industrial level of circulati

... See more