The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
Tom Petersamazon.com
The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
The defining Brand You idea: “They” aren’t in charge of our careers — and by extension our lives — anymore. We are. It is up to us to fashion ourselves.
Craft = Marketable Skill. Distinction = Memorable. Networking Skills = Word of Mouth Collegial Support.
Carpenters bend wood. Fletchers bend arrows. Wise men fashion themselves. — Buddha
It’s about being so damn good and meticulous and responsible about what you do (and making sure that what you do is work that needs to be done) that the world taps a T1-speed path to your PC.
— Thomas Malone and Robert Laubacher, “The Dawn of the E-lance Economy,” Harvard Business Review