The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
Dr. David Lewisamazon.com
The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
Skinner’s three key insights — immediate rewards work better than delayed, unpredictable rewards work better than fixed, and conditioned rewards work better than primary — were found to also apply to humans, and in the 20th Century would be used by businesses to shape consumer behavior. From Frequent Flyer loyalty points to mystery toys in McDonald... See more
Gurwinder • Why Everything Is Becoming a Game
When an item is “on sale,” we act more quickly and with even less thought than if the product costs the same but is marked at a regular price.
Dan Ariely • Dollars and Sense
When an item is “on sale,” we act more quickly and with even less thought than if the product costs the same but is marked at a regular price.
Dan Ariely • Dollars and Sense
heavily biased towards things we have just encountered. Studies have shown that when people are primed with a concept – like ‘rudeness’, for example – they are then more likely to interrupt someone, and when primed with the concept of old age, they are more likely to walk more slowly.2 Similarly, people primed with the concepts of luxury or thrift
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