The Book of Coaching: For Extraordinary Coaches

What does this mean for you and me and everyone else who has an understanding of how fear and excitement are processed in the brain? It means you can begin to train your brain and your thinking to reframe fear as the ‘excitement for the unknown.’ It means you’ll stop feeling afraid and start to feel excited instead. This is huge.

“Here is a simple but powerful rule … always give people more than they expect to get.” -NELSON BOSWELL

You can “mirror” your client by matching their tone of voice, the pace of their breathing, hand gestures, body positioning, and movement. Don’t aim for an exact match – this will be obvious and come across as weird and contrived. Stay casual and gently duplicate their voice, tone, movement, and mannerisms. Do this for just a few minutes, and you’ll

That’s what Ariely discovered and what Pink meant when he said extrinsic motivators - like monetary rewards - only work for mechanical, rudimentary tasks. For high level, cognitive, creative work like coaching, extrinsic motivators will hinder your progress. It can even lead to low performance.

“It’s not about the goal. It’s about growing to become the person that can accomplish that goal.” -TONY ROBBINS

“It is literally true that you can succeed best and quickest by helping others to succeed.” -NAPOLEON HILL

If you notice yourself getting upset or worked up based on a client session, it means you are too attached to your client’s outcome. This is a massive mistake. As a coach, you can instigate and support the process for change, but you cannot guarantee results. Period.

Sales expresses who you are as a coach to your potential client. It’s an expression of what is possible when you show up in their lives and serve them powerfully. When you coach them, so their lives change and become better.

“Life’s too short to think small.” -TIM FERRISS