
The Balanced Scorecard

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David P. Norton • The Balanced Scorecard
have suggested a classification scheme where businesses can choose financial objectives from themes relating to revenue growth, productivity improvement and cost reduction, asset utilization, and risk management.
David P. Norton • The Balanced Scorecard
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Core Financial Measures Return-on-investment/economic value-added Profitability Revenue growth/mix Cost reduction productivity Core Customer Measures Market share Customer acquisition
David P. Norton • The Balanced Scorecard
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Every measure selected for a Balanced Scorecard should be an element of a chain of cause-and-effect relationships that communicates the meaning of the business unit’s strategy to the organization.
David P. Norton • The Balanced Scorecard
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The first barrier to strategic implementation occurs when the organization cannot translate its vision and strategy into terms that can be understood and acted upon.
David P. Norton • The Balanced Scorecard
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A good Balanced Scorecard should have an appropriate mix of outcomes (lagging indicators) and performance drivers (leading indicators) that have been customized to the business unit’s strategy.
David P. Norton • The Balanced Scorecard
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David P. Norton • The Balanced Scorecard
the cash-to-cash cycle represents the time required for the company to convert cash payments to suppliers of inputs to cash receipts from customers. Some companies operate with negative cash-to-cash
David P. Norton • The Balanced Scorecard
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Customer retention Customer profitability Customer satisfaction Core Learning and Growth Measures Employee satisfaction Employee retention Employee productivity
David P. Norton • The Balanced Scorecard
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