“Better,” less clickbaity examples of The Curiosity Gap would be headlines that more articulately speak to the intended audience, problem, and PROMISE. “The 1 Mistake All New Project Managers Make—That Ends Up Costing Their Company $500,000”

Who Are You Writing For? Before you start writing anything, the very first thing you should do is think deeply about the headline, the frame, and the focal point you are presenting to your reader.

Instead of trying to promote myself and my agency, I should be thinking about what questions my target reader is actively asking themselves. What are their wants, needs, and desires? And how can I make them “the main character” in my story?

What they fail to realize, however, is that posting a picture of them and their grandma, and an Instagram model posing in front of a lime green Lamborghini, are the exact same “thing.” They are both representations of the creator’s self, expressed digitally. The only difference is: one person is playing the game consciously, and the other is playin

“If your story is reliant on the reader making it past the first few pages, then chances are, your story doesn’t need those pages.”

This was exactly the same lesson I’d learned as a teenage gaming blogger: when I wrote about niche topics, viewership was mediocre. But when I wrote about universal life lessons, my writing went viral.

There are five types of writing on the internet. Form #1: Actionable Guide Form #2: Opinion Form #3: Curated List Form #4: Story Form #5: Credible Talking Head

When it comes to online writing, conclusions are optional. The truth is, readers don’t need them. Especially in an 800 to 1,200-word article, a conclusion should happen in the span of a paragraph—or even a single sentence. Your last Main Point is technically the “climax” of the piece. And if we know anything about digital readers, it’s that as soon

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