The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

The moment you have even one signal of Earned Credibility, you should start leveraging it. If one of your articles gets 10,000 views, you should have a link in your bio saying, “Read my most-popular article with more than 10,000 views.” If something you write gets Tweeted by a prominent person in your industry, use that to your advantage: “Mark Cub

Now, most people in my position would have stopped writing on Quora, graduating to writing for a major publication. I didn’t. I had built a massive following on Quora, and was averaging more than 1.5 million organic views per month, every month, while still having at least one of my answers republished by a major publication every single week. I wa

Opinions, just like Actionable Guides, have their own set of rules—and if you want to avoid being another navel-gazing blogger nobody cares to listen to, you need to find different ways to communicate in order to stand out.

You could be a poet, a foodie, or a master salesman, and there is still massive benefit in targeting universal topics…

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The moment you start to see the world this way, you start to realize that every single moment, of every single day, you are practicing something. And how aware you are of whatever it is you’re practicing dictates how consciously (or unconsciously) you move toward or away from where it is you actually want to be: whether that’s a destination, a phys

Ryan Holiday, best-selling author of “The Obstacle Is The Way” and “The Daily Stoic” is a great example. After “The Daily Stoic” became a best-selling book, he realized (through data) his readers wanted more information about stoicism. So he launched dailystoic.com, where he now sells memento mori medallions, rings, pendants, “The Daily Stoic Chall

You aren’t aiming for a word count. What you’re aiming for is the most value you can possibly deliver WITHOUT 1) confusing the reader, or 2) wasting their time.

Make the thing you want to draw attention to part of a larger point. You should never dedicate an entire section, no matter how big or small, to your own self-promotion. It’s far more effective to embed the thing you want to draw attention to within a thought, Main Point, or insight. For example, instead of dedicating an entire paragraph to your ne

The point is to understand that the internet moves fast, and then reflect on the role “speed” can play in your writing style, in the context of your chosen category.