The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

How much money you’ve made from your craft: Mystery novelist James Patterson is “The world’s best-selling author.

The best way to continue earning a reader’s loyalty is to direct them from a piece of written content they already find valuable, to a longer, more extensive resource they will want to bookmark forever. “Pillar Pieces” are the most valuable, most comprehensive, most insightful, and most engaging versions of pieces that have proven themselves elsewh

the subhead grabs the reader’s attention in a way that lets them know their first “milestone” is just a few sentences down. Writers who don’t use subheads are significantly disadvantaged when it comes to writing online, because a reader’s eyes naturally “look” for subheads more than they do full paragraphs and blocks of text. Written content with n

Niche Audience: Online writing advice, self-publishing, and content marketing. Company/Industry Audience: Thought leadership and personal branding, specifically…

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The bigger you build your library of content, especially when your content is more timeless than timely, the more you can continue to engage your audience well into the future. There’s nothing wrong with sharing an article you wrote three years ago—especially if it’s a great article.

Are you writing for a specific niche? Are you less concerned with reaching “everyone,” and more concerned with reaching a specific type of person? Then you need to answer a question highly relevant to that niche

More Main Points = Less Explanation Less Main Points = More Explanation

your headline achieving all three of its goals: 1) telling the reader what this piece is about, 2) whether it’s for them, and 3) whether the PROMISE is worth their time. The way I write and rewrite headlines is I first try to say whatever it is I’m trying to say, in as many words as I need to say it.