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The Anti-Amazon Alliance
"All parts of our economy were previously based on scarcity. In almost every case, that scarcity has disappeared. The way you win on the internet is to be the starting place where people go - Google, Facebook, these aggregators - or you're highly differentiated and you leverage the fact that you have zero distribution to reach anyone."
Ben Thompson • Platforms, Ecosystems, and Aggregators
“Amazon is designed to commoditize products to the lowest common denominator of what they stand for,” Joey Zwillinger, Allbirds’s co-founder
Yiren Lu • Can Shopify Compete With Amazon Without Becoming Amazon? (Published 2020)
There are two primary types of shopping: search-driven shopping and discovery-driven shopping. Today, Amazon dominates search-driven shopping: 74% of online shopping searches in the U.S. now originate on Amazon.com (much to Google’s chagrin). You go to Amazon and you search “paper towels” or “hand soap” or “laundry detergent.” Search-driven commerc... See more