
The Alter Ego Effect: The Power of Secret Identities to Transform Your Life

If you approach any activity to avoid a challenge, it’s a form of suppression. When you set the orientation, like a compass, to negative motivation and do something to avoid some pain, or avoid something altogether, it makes it more difficult to see yourself as the person who can solve your own problems.
Todd Herman • The Alter Ego Effect: The Power of Secret Identities to Transform Your Life
Like Ian, Beyoncé, and Joanne, your Alter Ego is really about defining how you want to show up, defining the Superpowers, and borrowing the characteristics of an existing person, character, superhero, animal, or whatever to help Activate your Heroic Self.
Todd Herman • The Alter Ego Effect: The Power of Secret Identities to Transform Your Life
“it’s hard to read the label when you’re inside the bottle.”
Todd Herman • The Alter Ego Effect: The Power of Secret Identities to Transform Your Life
“Sometimes, you just have to get out of your own way and accept what’s already there.”
Todd Herman • The Alter Ego Effect: The Power of Secret Identities to Transform Your Life
Researchers found that the kids who worked the longest were the ones who impersonated Batman or Dora, followed by children who just pretended, and, finally, the kids who remained in the first-person perspective.7 The kids impersonating Batman or Dora were more flexible thinkers, they tried the most keys, and they were calmer. One four-year-old even
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“Life is never made unbearable by circumstances, but only by lack of meaning and purpose.”
Todd Herman • The Alter Ego Effect: The Power of Secret Identities to Transform Your Life
The alter ego isn’t Superman; it’s Clark Kent. Superman is the real person. He created the alter ego, mild-mannered reporter Clark Kent, as a useful persona to go unnoticed day-to-day on earth and blend in to help him
Todd Herman • The Alter Ego Effect: The Power of Secret Identities to Transform Your Life
We are judged in our lives by what we do, not by what we think or intend to do.
Todd Herman • The Alter Ego Effect: The Power of Secret Identities to Transform Your Life
In fact, a variety of studies have found that people wearing glasses are perceived as honest, industrious, smarter, and more dependable.3 Even defense lawyers ask their clients to wear glasses at trial.