
The AI Startup Litmus Test



(3) Competitive advantage - do you have something unique which is hard for others to replicate? (note: brand positioning/messaging can be a feature of this, and first-mover advantage definitely helps if it gets traction, however ideally it will have novel features or capabilities that are challenging to replicate and solve an unmet consumer need)
Luke Weston • A Potentially Unpopular Opinion on the Future of DTC

The Minimum Viable Testing Process for Evaluating Startup Ideas
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