But there’s a huge danger here. We are covetous creatures, and grasping at too many things leaves us feeling stressed and inadequate, and constantly wondering whether we’re on the best path. Psychologist Barry Schwartz tells us that a wealth of options has a way of making us less satisfied with our eventual choice. When there are fifty possibilitie... See more

This is choice paralysis. Previous generations didn’t have many options so they stuck together through hard times and made it work. Now, abundance (or its illusion) has led people to feel less satisfied. People are now more anxious about making a choice and less certain that the one they made was correct.

In The Paradox of Choice, the psychologist Barry Schwartz argues that infinite choice – whether of mutual funds, breakfast cereals or lovers – is exhausting to the human psyche and leads to greater dissatisfaction. When presented with too many choices, we are not only stunned, like a kid in the proverbial candy shop, but also less satisfied with th

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