The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You
John C. Maxwellamazon.com
The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You
Those who lead are able to do so because those who follow trust that the decisions made at the top have the best interest of the group at heart. In turn, those who trust work hard because they feel like they are working for something bigger than themselves.
This is what Bethune was able to do. There are many talented executives with the ability to manage operations, but great leadership is not based solely on great operational ability. Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leadi
... See moreAgain, a WHY is just a belief, HOWs are the actions we take to realize that belief, and WHATs are the results of those actions. When all three are in balance, trust is built and value is perceived.
For a message to have real impact, to affect behavior and seed loyalty, it needs more than publicity. It needs to publicize some higher purpose, cause or belief to which those with similar values and beliefs can relate.