
The 2% Manifesto


The First 20 Minutes: Surprising Science Reveals How We Can Exercise Better, Train Smarter, Live Longe r
amazon.com
The "80/20 principle" for founders
Traction: 80% distribution, 20% product
Growth: 80% retention, 20% acquisition
Revenue: 80% existing customers, 20% new leads
Pricing experiments: 80% positioning tweaks, 20% actual price changes
Brand building: 80% customer experience, 20% logo design
Sales: 80% listening, 20% pitching
Community building: 80% empowering... See more
Traction: 80% distribution, 20% product
Growth: 80% retention, 20% acquisition
Revenue: 80% existing customers, 20% new leads
Pricing experiments: 80% positioning tweaks, 20% actual price changes
Brand building: 80% customer experience, 20% logo design
Sales: 80% listening, 20% pitching
Community building: 80% empowering... See more
GREG ISENBERG • Tweet
"Live the Pareto Principle lifestyle:
Relationships. Who are the few people that have the most positive impact on my life? Spend more time with them.
Priorities. What are the few actions that have the most positive impact on my day? Prioritize them.
Learning. What are the few information sources I learn the most from? Focus on them.
Stress. What a
... See more