The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months

The whole point of planning should be to help you identify and implement the critical few actions that you need to take to reach your goal.

The other option is to again set a 12 week goal but, rather than building a tactical plan, you identify a keystone (or core) action and commit to completing it for the next 12 weeks. In certain instances a full plan works best, while in others a keystone commitment is most productive.

Breakout Blocks: One of the key factors contributing to performance plateaus is the absence of free time.

It’s not a knowledge problem; it’s an execution problem. Our experience has shown that most people have the capacity to double or triple their income just by consistently applying what they already know. Despite this, people continue to chase new ideas thinking that the next idea is the one that will magically make it all better.

Figure 2.1 Your results are ultimately a manifestation of your thinking.

The 12 Week Year builds on a foundation of three principles that in the end determine an individual’s effectiveness and success. These principles are: 1. Accountability 2. Commitment 3. Greatness in the Moment

At the heart of annualized thinking is an unspoken belief that there is plenty of time in the year to make things happen. In January, December looks a long way off.

Productive tension is the uncomfortable feeling you get when you’re not doing the things you know you need to do.

Accountability is not consequences, but ownership. It is a character trait, a life stance, a willingness to own your actions and results regardless of the circumstances.