The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

Like Barbara and John in California, Kelly discovered that the secret to a meaningful new career was directly related to making people feel good about themselves.

launches are built primarily through a series of regular communications with prospects and existing customers.

Make sure your solution is different and better. (Note that it doesn’t need to be cheaper—competing on price is usually a losing proposition.)

remember that the majority opinion isn’t everything.

It helps to have a strategy of building interest and attracting attention, described here as hustling. Instead of just popping up one day with an offer, it helps to craft a launch event to get buyers excited ahead of time.

Many business owners talk about their work in terms of the features it offers, but it’s much more powerful to talk about the benefits customers receive. A feature is descriptive; a benefit is emotional.

Find out what people want, and find a way to give it to them. Give them the fish!

Ask three questions for every idea: a.How would I get paid with this idea? b.How much would I get paid from this idea? c.Is there a way I could get paid more than once?

an even easier way to think about it is: Value means helping people.