Tap Into the “Hemingway Effect” to Finish What You Start
Looking back at all the tools and techniques that I've developed over the years as a writer, it occurs to me that most of them are, in one way or another, grappling with two critical mental forces: the power (and weakness) of human memory, and the sometimes overwhelming drive to procrastinate.
Steven Johnson • The Spark File
By delaying the task of fleshing out and firming up the speech, King allowed Jones to benefit from the Zeigarnik effect. In 1927, Russian psychologist Bluma Zeigarnik demonstrated that people have a better memory for incomplete than complete tasks. (Page 99)