Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics (Wiley and SAS Business Series)

You can start to look at patterns over years, over seasons, across demographics.” Hadoop, however, is not easy to use and you need a great deal of training and expertise that many companies don’t yet have. Alternatively, you can use an implementation such as Amazon EMR, which removes much of the complexity, as Etsy has done.

“Data to Decisions” strategic initiative, believes that, without dramatic improvements, data volumes from next-generation sensors and the complexity of integrated systems will far outpace the ability of analysts to consume it.11

We’re going to be able to run a lot more models and better understand the drivers of our performance in key areas. We’re going to iterate and tune the model much more frequently to get a better solution. We’re going to use many more variables and more data to compute a real-time offer for our customers. We’re going to be able to respond much more r

There may well be other—and ultimately more complex—alternatives for data storage and processing in larger organizations.