Switch: How to Change Things When Change Is Hard

Heath, Chip and Dan. 2010. Switch: How to Change Things When Change Is Hard.

“What’s working, and how can we do more of it?” Sounds simple, doesn’t it? Yet, in the real world, this obvious question is almost never asked. Instead, the question we ask is more problem focused: “What’s broken, and how do we fix it?” - via Chip and Dan Heath, Switch: How to Change Things when Change is Hard

So there are hard changes and easy changes. What distinguishes one from the other? In this book, we argue that successful changes share a common pattern. They require the leader of the change to do three things at once. We’ve already mentioned one of those three things: To change someone’s behavior, you’ve got to change that person’s situation.