I check my Swaypay discount: 40%!

The product is dead simple. Shoppers shop online like normal and when they get to the checkout page, they’re presented with the Swaypay Checkout button next to the regular checkout button.

I see a $100 shirt on shirt.com

The Product is Already Magical. Swaypay already makes good on its promise of a frictionless experience. I went from homepage to discount to checkout in 15 seconds.

For the action to be frictionless, it needs to sit in the checkout flow.

Previously, it was hard to imagine a retailer giving their valuable checkout space to an unproven startup.

Ecommerce is Growing. This is a recurring theme here at Not Boring, because the shift towards ecommerce is massive. Swaypay is well-positioned to ride the wave.

Kaeya and Team. Kaeya has been in ecommerce since going on Shark Tank at 19 (video below, of course) and has been on both the seller and platform sides. She’s building a high-quality team with super relevant experience

If I don’t post, I pay back my discount.