Superhuman

People dramatically under estimate how many decisions one has to make before shipping the v1 of even the simplest product. They all seem obvious in retrospect, but so, so much thinking had to happen to ship something like "press a button, get a ride."

We believe major human efforts need a creative director. Not because it needs good typefaces, but because the counterforces of the effort’s image are simply too high to not have one.

the more and better access everyone has to tools, resources, etc, the clearer it becomes that the final boss bottlenecks are courage, imagination and giving a shit