‘Strategy is the very human act of imagination’
contagious.com
‘Strategy is the very human act of imagination’
As more human jobs become assisted, automated, or replaced by artificial intelligence, we must spend our hours where we have a competitive advantage over machines: developing new ideas, expressing old things in new ways, innovating process, and crafting the story that infuses our creations with meaning .
Scott Belsky • Creating in The Era of Creative Confidence
Strategy is an imaginative act, and narrative is how it thinks, expresses itself, and brings others along. Which is where words come in. Whether expressed as conversation, brief, or presentation, strategy is meaningless and powerless without words. If you can’t put your strategy into words others cannot follow.