Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
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Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
Allan Dib • 1 highlight
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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
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database that can analyze the profitability of customers at an individual level can be a competitive advantage.
Neil Bendle • Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
RFM is the foundation of basic segmentation, which we were doing with large computers over millions of names back in the 1980s, and it’s still the best way to segment today, whether you have a large list or not.