Story Driven: You don't need to compete when you know who you are
At the heart of every good idea or great business is a clear sense of purpose and a vision for the future its creator wants to see.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Why did you/they care about this particular problem?
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
allow our stories to guide our actions, deepen our understanding and create meaning and belonging.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
What did you learn from them?
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
We began the journey not by focussing on where the company was going, but by retracing the steps on its journey to now.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Our founders started our company to champion small businesses, in the belief that the Internet would level the playing field by enabling small enterprises to leverage innovation and technology to grow and compete more effectively in the domestic and global economies.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Far from just being a way to differentiate us, our stories can help us to decide, plan, lead, sell, inspire, influence, persuade, rally, create value, build trust, foster connection and succeed by building better, more purposeful organisations and lives.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Whether it’s articulated or not, every business is driven by one of two philosophies. A company is either competition-driven or story-driven.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
you can harness the power of your unique identity to build a brand that matters.