
Story Driven: You don't need to compete when you know who you are

Without a narrative compass, our creative endeavours, companies and cultures break down, and we become faint carbon copies of something that’s gone before.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Aligning opportunities, plans and behaviour Develop group fitness routines that people love. Create an instructor certification program. Train a network of instructors. Use cutting-edge research and science to create an effective and immersive experience. Create new workouts every three months. Enable 20 million workouts in live venues by 2020. Tar
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every decision we make is dependent on what we prioritise. And every business direction or career path is a series of choices.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
every decision we make is dependent on what we prioritise. And every business direction or career path is a series of choices.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Our founders started our company to champion small businesses, in the belief that the Internet would level the playing field by enabling small enterprises to leverage innovation and technology to grow and compete more effectively in the domestic and global economies.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
What’s the one thing you wouldn’t change about yourself? Why?
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
When his dyslexia made remembering product codes confusing, he created the unique IKEA product naming system. Products are named in Swedish according to type. Rugs are named after towns in Sweden and Denmark. Beds are given names of towns in Norway. And shelves are named after boys or occupations.)
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
PURPOSE Your reason What’s the thing you’re most proud to have done to date? Who inspires you and why? Who influences your work and why? Who would you like to be an inspiration to? What’s your audience’s or customer’s story? If you could achieve only one thing in the next year, what would that be? Why is this goal important to you? What change are
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Who could or would argue against doing work you’re proud of or creating the future you want to see? What we can debate, though, is the best way to go about