Stop Thinking Like a Freelancer

The great part is that bad apples won’t care what you stand for. They just want it cheaper, faster and will hire a laborer. Your core messaging (in their eyes, vague BS) will distract them,

do they care enough to look at superfluous bar charts marking your effectiveness with CSS and jQuery? Nope.

address the features and benefits as they relate to them and their business success.

It comes back to that feeling of treading water, of holding your business back in ‘Maintenance Mode’ due to a lack of positive action.

You attracted them with your positioning, you had the final say on the price, you drew out the deliverables, you agreed to the deadlines, and you control how you're perceived online.

it’s in your power to increase your rate by over 100% (or more) by understanding the importance of value perception.

There are few things more powerful than arguing against your own cause when it comes to persuasion.

I refer to this as taking yourself on as a client; a bossy, firm-but-fair client

pages or sub sections of your site, which address the concerns, needs and pains this specific vertical has?