In your one-page of intent, map out how your service could be specialized into a certain sub-sector,

you should map out what your benchmark number is, in order that we can make an impact on it.

Generous?

They have passion that can be felt instantly, with general happiness that makes the relationship much easier; patience; and professionalism

Jeff though had something his classmates did not, a vision, backed by intent.

In big business, just as in freelancing if you’re not moving forward your competition will ensure you’re moving backward.

That is to say, like any journey you can only really begin once you’ve established exactly where you’re going.

Your headline should attract and connect, your body copy should empathize and persuade, and your call to action should spell out the specific action you’d like them to take next.

This up-and-down uncertainty is usually the reason freelancers give for throwing in the towel.