Startup Nonprofits

I should mention one sort of initial tactic that usually doesn't work: the Big Launch. I occasionally meet founders who seem to believe startups are projectiles rather than powered aircraft, and that they'll make it big if and only if they're launched with sufficient initial velocity. They want to launch simultaneously in 8 different publications, ... See more

Taking an idea from concept to business means moving through a series of gates. In the Silicon Valley model, the gates look something like this:

1. Develop an initial product concept and launch a Minimum Viable Product (MVP).


2. Iterate on MVP to reach product/market fit.


3. Scale up.


4. Cash-out.