Start Small, Stay Small: A Developer's Guide to Launching a Startup

mailing list is the most effective marketing tool you will possess. It works in any market. It’s a marketing requirement for startups.

Having no clear, written goals for your startup means you won’t know whether to pursue the white label deal someone offers you two weeks after launch, or to start selling in overseas markets because someone asks you to.

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Instead of finding a price point and latching onto it for eternity, you should test your pricing to determine how far you can push it.

Once you have 5 releases under your belt, 1500 targeted visitors every month, a 500 prospect mailing list, and hundreds of incoming links…surprise! Things are easier. Much easier.

It’s a huge confidence boost to look back at the things that scared you last month, last year, or even five years ago. And realize you conquered them.

As I’ve automated pieces of my businesses, I’ve noticed an interesting trend: nearly anything I try to automate is easier to outsource first, and then automate down the line once the volume warrants it.

Once you make it to the other side, you’ve learned what it takes to launch and maintain a product. The next time you launch a product, you will have a monumentally better chance of success because you are now a more savvy software entrepreneur.

out some of the development.