Start at the End: How to Build Products That Create Change
ethical check based on two factors: what behavior we are changing and how we are changing behavior.
Matt Wallaert • Start at the End: How to Build Products That Create Change
Manipulating the novelty of a behavioral cue can significantly change how we react to it and is yet another way to introduce additional strength to interventions.
Matt Wallaert • Start at the End: How to Build Products That Create Change
If your outcome behavior is not the result of any of the motivations of the population or the benefit of that behavior or intervention does not outweigh the cost to an alternative motivation, it is unethical.
Matt Wallaert • Start at the End: How to Build Products That Create Change
An in-group affirmative is a promoting pressure (a reason to wear cowboy boots), and an in-group antagonistic is an inhibiting pressure (a reason not to like bullshit).
Matt Wallaert • Start at the End: How to Build Products That Create Change
They can be affirmative
Matt Wallaert • Start at the End: How to Build Products That Create Change
the general rule of thumb is that the fewer resources you have as an organization, the narrower and more specific your behavioral statement needs to be.
Matt Wallaert • Start at the End: How to Build Products That Create Change
Another easy trick is to look at self-signaling and social-signaling.
Matt Wallaert • Start at the End: How to Build Products That Create Change
In a perfect world, our brain would cause us to satisfice on the things we don’t care as much about and maximize on the things we do.
Matt Wallaert • Start at the End: How to Build Products That Create Change
“just ship it” culture, where the minimum viable product (MVP) takes the place of user research.