StarDAO

some analysts believe that Starbucks is the perfect candidate for a decentralized autonomous organization (DAO) to govern its robust loyalty program. The foundation already exists. In the last year, Starbucks’ 90-day active member count grew 28% totaling 24.8 million users. Additionally, Starbucks is currently ranked third in mobile order ahead. An... See more

She is correct to be skeptical. There are three major barriers: technical execution, storytelling and onboarding, and regulatory limits. Smart contract developers are in short supply, a potential hindrance to technical execution. And then there is messaging. Will the average coffee consumer care about governance, involvement in brand guidance, or t... See more

We need tokenization-in-the-box startups (or at least great agencies specializing in this) to enable this product for interested founders.

Starbucks began as a coffee roaster, but today it’s just as much of a financial services company.

Starbucks will be one of the first major retailers to tokenize its loyalty program.

Web3’s influence on retail is just beginning. Like Nike’s investments into digital goods and services, Starbucks is in position to become the consumer packaged goods leader in the next generation of the web.