Yes, squads are friends empowered by digital tools, but this is much more than new chat apps and online "community platforms." This is the movement. Squaddom is about new ways of being together, learning, and making meaning in an increasingly complex world. Squads are groups fueled by vibes, memes, and values, but they are not mindless swarms. Rath... See more

Group collaboration is now the strong default, putting squads at the center of social, cultural, and economic life. To paraphrase K-HOLE: today people are born as individuals, and have to find their squad.

Squads are a collective redefinition of value.