The Downward Spiral: Persona (Part I)

“I suggest that the death drive has something to do with it,” the piece reads. “Our aesthetic and behavior are certainly shaped by a sense of doom. There’s a nihilism to the way people dress and party; our heels get higher the closer we inch to death. It’s why people are smoking again, so says the New York Times.”

In the post-hipster era, you listened to what Spotify told you to listen to. If you read a book, it was because the precise pattern of blobby pastel-coloured shapes on its cover contained coded instructions to TikTok’s algorithm that sent it zooming to the top of your feed. Your tastes and preferences were decided for you by vast crystalline machin... See more

In the digital world, we don multiple masks, curating different facets of our identity for each platform. This fragmentation goes beyond mere role-playing; it speaks to the core of our existential quest for identity. On LinkedIn, we don the mask of professionalism; on Instagram, we showcase our adventurous side; on Twitter, we engage as the witty c

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