Luxury beliefs have, to a large extent, replaced luxury goods.

In an age of uneasy affluence, luxury is becoming less and less about collecting highly prized items and possessions. “Today we live in the age of conspicuous egalitarianism. The trick is to signal discernment while conveying everyman casualness.” The new lessons of luxury 👉 https://t.co/2kb5QMLsrL

there is no software equivalent of a Rolex watch or a Louis Vuitton handbag. People aren’t willing to spend money on things other people can’t see they spent money on.