Saved by sari
A Global Pandemic Could Be the Best Thing That Ever Happened to Soho House
I’m intrigued with the modern version of a country club. I think of concepts like Soho House or the Wing as “urban country clubs”. These membership businesses gather communities of like-minded people. They create repeat traffic and have demographic and psychographic desirability in their members. These communities are powerful because if they endor... See more
Julie Thibault • The Internet empowered us to find our tribes. Retail isn’t keeping up.
Since last summer, a start-up in beta mode has been soliciting volunteers to take part in 55-minute sessions called “gathers,” where strangers discuss their deepest hopes and fears. The fledgling company, Peoplehood, is led by the entrepreneurs Elizabeth Cutler and Julie Rice, who combined sweat and spirituality in their last venture, the high-end ... See more
New York Times • SoulCycle Without the Bike: Here Comes Peoplehood
A funny example is: in LA you have these social clubs, like the Soho Club, which are elite. Only now there are actually newer clubs that are even more elite. The San Vicente Bungalows — it’s even harder to be a member than it is for the Soho Club.