Small Business Big Money Online: A Proven System to Optimize eCommerce Websites and Increase Internet Profits

then take what we learned and apply it to other areas of the eCommerce store.

you can always come back to your qualitative insight to find more experiment ideas.

Unbounce to create landing pages for paid advertising and lead generation landing pages

Understand your qualitative data Understand your quantitative data Create a hypothesis Establish your personas with a unique value proposition Win quickly, scaling those wins to really improve your bottom line This is the basic routine that we will go through for the five-step process in the Marketing Optimization System.

key to a successful strategy is iterating quickly and never ceasing in the quest for improvement.

Another great concept for understanding your customers’ purchasing patterns is called Buyer Modalities. The expert on this subject is Angie Schottmuller,

You optimize the section that is getting the most clicks,

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four ways that buyers interact with and think about your site. The four modalities are competitive, spontaneous, methodical, and humanistic.