Small Business Big Money Online: A Proven System to Optimize eCommerce Websites and Increase Internet Profits

keywords they're typing into their search, but also those that are actually driving the most profit to your site. What is your customer’s intent, and what keywords are actually driving the most conversions and leads?

Unbounce to create landing pages for paid advertising and lead generation landing pages

Determine the main factors for why your experiments won or lost.

What is the cost of the tools, people, and everything else associated with running the actual test? How much will the actual test cost?

If you don't optimize, measure, and iterate, you're probably not growing your business as fast as you possibly can.

Buyer Legends is a simple scenario narrative that helps identify the gap between the brand story and the brand experience.

Knowing where to start depends both on your data and your knowledge of where you can achieve the biggest gains with the least amount of effort. You must understand how much time and traffic it'll take you to achieve statistical significance.

goals of this company were just like those of other eCommerce sites—increase total revenue, average order value, and the amount of leads and opt-ins that you get from e-mail lists. Goals also included improving new customer revenue, lifetime value, and leads for different types of devices—mobile versus tablet versus desktop—as well as decreasing th

key to a successful strategy is iterating quickly and never ceasing in the quest for improvement.