slippery slope fallacy - Google Search
The way a slippery slope argument goes is that if we do something, call it X, then there is a serious risk that it will start a trend, which will lead to other things such as Y and Z, and although X in and of itself is fine, maybe even a good idea, Y and Z are pretty scary. The conclusion is that you shouldn’t do X unless you are willing to accept
... See moreCass R. Sunstein • Nudge: The Final Edition
The problem with most slippery slope arguments is that they do not provide any evidence of an actual slope:
Cass R. Sunstein • Nudge: The Final Edition
Tenbrunsel and Messick identify the proverbial “slippery slope” as another enabler of the kind of self-deception that leads to ethical fading. With each ethical transgression that is tolerated, we pave the road for more and bigger ethical transgressions.
Simon Sinek • The Infinite Game
It's not enough just to do something extraordinary initially. You have to make an extraordinary effort initially. Any strategy that omits the effort — whether it's expecting a big launch to get you users, or a big partner — is ipso facto suspect.