Technology that borrows from what came before is sometimes called skeuomorphic. The term originally referred to design elements in art that are intentional, albeit unnecessary, holdovers.
Take the humble “document” as an example. For decades, document editing programs like word processors effectively emulated a printed sheet of paper, onto which the user typed with an emulated typewriter. Other software tools like spreadsheets did better, managing to escape complete skeuomorphism in favor of an infinite canvas. Notion is another goo... See more
We're in the era of modern software companies as lifestyle brands.
We've passed the basic utility phase; now, it's about delivering an experience and forging an identity that resonates with the aspirations and values of your audience.
UX has become a fashion statement, and standout products have style. We'll see:
- Haute Couture software
- Lux... See more