“The best approach is that of the middle way. Learn as much as you can. Study, practice, and prepare. Then drop everything and let this natural process occur naturally. Throw away the map and fearlessly enter the territory. It’s like preparing for a big trip. We want to pack properly, review our checklists, and ensure we have enough money and gas.

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Creativity is not a process. creativity is not scripted.

One of the most salient traits of creative visionaries like Walt Disney and Steve jobs is the absence of process.

Process is an organized way of doing things. But they didn’t have a process. They just did the work. No strict adherence to budget or timelines. Just figure things out on the fly.

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