“Connectivity between restaurants and guests has eroded. There’s a difference between knowing it’s someone’s birthday and being able to contact that person and invite them in for a drink.” - Ben Leventhal
Blackbird transforms traditional loyalty systems and fosters a more interactive and valuable relationship between consumers and businesses.
Entrepreneurs looking to enter the market have an opportunity to re-write the rules. This means focusing on the end consumer — marketing and delivering direct to her. It also means creating better beverages and new spaces/contexts for drinking. Today’s customer wants something that’s enjoyable, conscionable, and just a bit healthier.