No matter how famous they get, the forward-thinking artists of today aren’t just looking for fans or passive consumers of their work, they’re looking for potential collaborators, or co-conspirators.

Always remember that anything you post to the Internet has now become public. “The Internet is a copy machine,” writes author Kevin Kelly. “Once anything that can be copied is brought into contact with the Internet, it will be copied, and those copies never leave.” Ideally, you want the work you post online to be copied and spread to every corner o

How can you show your work even when you have nothing to show? The first step is to scoop up the scraps and the residue of your process and shape them into some interesting bit of media that you can share. You have to turn the invisible into something other people can see.

It is actually true that life is all about “who you know.” But who you know is largely dependent on who you are and what you do, and the people you know can’t do anything for you if you’re not doing good work. “Connections don’t mean shit,” says record producer Steve Albini. “I’ve never had any connections that weren’t a natural outgrowth of doing

Even if you don’t have anything to sell right now, you should always be collecting email addresses from people who come across your work and want to stay in touch. Why email? You’ll notice a pattern with technology—often the most boring and utilitarian technologies are the ones that stick around the longest. Email is decades and decades old, but it

Add all this together and you get a way of working I call chain-smoking. You avoid stalling out in your career by never losing momentum. Here’s how you do it: Instead of taking a break in between projects, waiting for feedback, and worrying about what’s next, use the end of one project to light up the next one.

The act of sharing is one of generosity—you’re putting something out there because you think it might be helpful or entertaining to someone on the other side of the screen.

Don’t think of your website as a self-promotion machine, think of it as a self-invention machine. Online, you can become the person you really want to be. Fill your website with your work and your ideas and the stuff you care about.

Always be sure to run everything you share with others through The “So What?” Test. Don’t overthink it; just go with your gut. If you’re unsure about whether to share something, let it sit for 24 hours.