Shoe Dog: A Memoir by the Creator of NIKE

When you make something, when you improve something, when you deliver something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is—you’re participating more fully in the

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A list of 10 principles from an early internal memo at Nike, long before the company grew into a global brand. This list is rumored to have been written in 1977 by the first head of marketing, Rob Strasser, and was shared decades later by lead designer Markus Kittner.

“1. Our business is change.

2. We're on offense. All the time.

3. Perfect results co... See more

What I've learned from running is that the time to push hard is when you're hurting like crazy and you want to give up. Success is often just around the corner.

What I Wish Someone Had Told Me

1. Optimism, obsession, self-belief, raw horsepower and personal connections are how things get started.


2. Cohesive teams, the right combination of calmness and urgency, and unreasonable commitment are how things get finished. Long-term orientation is in short supply; try not to worry about what people think in the short t

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