We ship often

Shipping early is not enough. We also need to keep shipping tiny iterations daily instead of waiting months to ship something big.

Having a strong sense of urgency , and making hard decisions fast is how we enable that process. Our sprints only last 1 week and are quite short when compared to the rest of the industry - this is by desig... See more

Here is a simple process for shipping software projects that works. First, decompose the project into a stream1 of headlines. Then pick an aggressive date to ship the first headline and work like hell to meet that date. Have everyone work only on one headline at a time– the upcoming one. Ignore everything else. Don’t work on anything that doesn’t h... See more

That's where the challenge of building quality products starts to creep in. The constant tension of shipping faster versus shipping better. Falling into a cycle of "Ship, then iterate" is a trap. It ends up being more  shiterate . Things happen and that "fast-follow" V1.1 release or V2.0 you had imagined probably won't. There's alwa

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Start with an ambitious, high-potential idea, but challenging and full of ambiguities — the rough shape of a nascent great idea. It typically isn’t new, but solves many problems in a simpler, more intuitive way. It ignites people’s curiosity and self-motivation. At the end, it should seem “obvious” so that others want to copy, because there aren’t ... See more