Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Dr. Brené Brown, whom I mentioned in the discussion about vulnerability, encourages readers of her book Daring Greatly to make the shift to believing that everyone is doing the best they can with the tools they have. That ultimately it isn’t about whether they are or aren’t but about how simply believing that and approaching every encounter from th

Even at the customer-service end of the operation, it’s not enough simply to supply the service. The service has to be amusing, interesting, compassionate. Companies that create a positive experience are rewarded with loyalty and premium pricing, while companies paying attention only to the bottom line are not.