Seth Godin Hates Being Organized

What I do, instead of focusing on order or arc, is I try to bathe people from all different directions in a way of thinking.

Paying attention to the froth

Seth only pays attention to people who get the joke

Froth is the foam on top of the thing. It’s all the stuff that’s in the corner of your eye, that’s peripheral. I think there’s great value in that stuff.

How he crafts the narrative of his talks

I'm thrilled beyond measure and have been for a very long time. I decided to be thrilled and then I became thrilled. It didn't happen in the other direction. There were years of doing this work where I looked for every reason to be disappointed, every reason to be upset, every reason for things to be unfair. And then one day I said, “I'm tired of l

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When I think about organizing I think about two things: who’s it for and what’s it for? To answer the first question: it’s for you.

So I’m asking, What is the change I’m trying to make? And, Who’s it for and what’s it for? And then I ask things like, What’s the medium that will help it get there? Is it a blog post, or a talk? Or is it a book? What box does it fit in? Once I’ve tried to answer those questions then I jump in. Starting a new project is like jumping into a swimming

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How Seth thinks about organization Organizing is like building a case to hold your tools. You don’t get points for making it fancy, you get points for doing the work.